The Tidbit

Building Your Brand Narrative - from Social Media to TED Talk

Episode Summary

Our brains process not only stories, but the human emotions behind them. In this episode, we discuss with expert storyteller Nate Mook the importance of aligning your product, your business with a compelling brand narrative. Nate has worked with Senators, CEOs, and Entrepreneurs on crafting their stories on and offline through digital media, documentary film, and public speaking forums like TED.

Episode Notes

Our brains process not only stories, but the human emotions behind them. In this episode, we discuss with expert storyteller Nate Mook the importance of aligning your product, your business with a compelling brand narrative. Nate has worked with Senators, CEOs, and Entrepreneurs on crafting their stories on and offline through digital media, documentary film, and public speaking forums like TED.