The Tidbit

Three Tips for Building Your Brand Identity

Episode Summary

One of the hardest pieces of the brand identity puzzle is putting into words the feelings you want to communicate to your end customer. On this episode, we pull examples from Chez Panisse to &pizza as to how you should be thinking about building your brand identity from vision to reality. We're joined in-studio with Alexi New, Co-Founder of Noted - a branding consultancy based in Washington DC - who shares her experiences and expert resources.

Episode Notes

One of the hardest pieces of the brand identity puzzle is putting into words the feelings you want to communicate to your end customer. On this episode, we pull examples from Chez Panisse to &pizza as to how you should be thinking about building your brand identity from vision to reality. We're joined in-studio with Alexi New, Co-Founder of Noted - a branding consultancy based in Washington DC - who shares her experiences and expert resources.