The Tidbit

Market Opportunity: The Hemp Industry & CBD

Episode Summary

The 2018 Farm Bill was signed into effect in an unheard of (for this era!) bipartisan manner. Passage of the Farm Bill marks a watershed event for hemp, a crop planted centuries ago by America’s founding fathers - making it once again legal to grow and sell. Quoting Hemp is Now Legal. That's Huge for CBD Industry. a Vox piece states: "[This] Farm Bill opportunity isn’t just for farmers. The Drug Enforcement Administration’s lackadaisical approach to CBD has helped the CBD industry sell about $350 million worth of products last year, and experts believe it will easily hit $1 billion in sales by 2020.” Why do you think there’s such a craving for CBD-infused products? What benefits do you see hemp having across product lines? How does this reversal in policy affect new business strategies? On this episode we sit down with Erica Berger, award-winning journalist, speaker, and strategist to take a birds-eye view of the hemp and CBD industries to answer those questions posed.

Episode Notes

The 2018 Farm Bill was signed into effect in an unheard of (for this era!) bipartisan manner. Passage of the Farm Bill marks a watershed event for hemp, a crop planted centuries ago by America’s founding fathers - making it once again legal to grow and sell. Quoting Hemp is Now Legal. That's Huge for CBD Industry. a Vox piece states: "[This] Farm Bill opportunity isn’t just for farmers. The Drug Enforcement Administration’s lackadaisical approach to CBD has helped the CBD industry sell about $350 million worth of products last year, and experts believe it will easily hit $1 billion in sales by 2020.” Why do you think there’s such a craving for CBD-infused products? What benefits do you see hemp having across product lines? How does this reversal in policy affect new business strategies? On this episode we sit down with Erica Berger, award-winning journalist, speaker, and strategist to take a birds-eye view of the hemp and CBD industries to answer those questions posed.